While Facebook may not have the advantage it once had as a social media beauty, it always has an extremely high number of monthly active users: more than 2.9 billion.
There are a handful of ways to earn money from your Facebook content, but first, you must be eligible to do so. This tells your Facebook page and the content you post on it must take by the platform’s eligibility requirements.
How to Earn Money from Facebook in 2023
1. Facebook Reels
Recently, Facebook added this option for many users to earn money from Facebook Reels. Now you can make money from Facebook reels, so upload reels daily to make more.
Facebook also add a Stars feature for its users to earn more money. Now, your friends or followers can easily send you Stars to support you. So, this is an easy way to earn money from Facebook just upload short videos.
2. Make videos with in-stream ads
In-stream ads attract the concentration of a caught audience and are perfect for creators and brands with a sizeable audience. When a user is part-way through watching a Facebook video, they are more probable to watch the whole of an ad if it means they can resume on with the actual content—unlike a standalone ad in their feed, which they’re more possible to skip.
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In-stream ads in action:
Bottled water brand LIFEWTR wanted to boost brand awareness and develop a positive, creative idea around its product. So it executed short in-stream ads that ran in the middle of feed videos as well as properties like Facebook Watch, showcasing its community art projects via strong visual stories. The campaign resulted in a two-times lift in brand attention and a 1.9 times higher lift in ad memory.
Why it performed: LIFEWTR used in-stream ads to convey a story and maintain the attention of an already-captive audience.
Get started: Think about what you want to gain with your videos and what stories you can convey about your brand. If you want to promote mid-roll, try adding in one- to two-second natural breaks when you make your videos where an in-stream ad could slot in.
As well as fulfilling Facebook’s eligibility standards, videos must be over one minute in length and influencers require at least 10,000-page followers to run in-stream ads. This advice applies to brands that want to deliver to run in-stream ads.
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3. Add a paid subscription to your page
Generate consistent monthly income via fan subscriptions, which enable your most loyal followers to pay a regular sum to fund your page. This is a fantastic way for brands and creators with big, active audiences to monetize their pages and reward fans with complete content and values. The “stars” feature allows users to buy a pack of stars to send tips to their favourite creators for additional income.
Fan subscriptions in action:
Vegan Baker has created a different Facebook Group for followers of the brand. They are also capable to send additional tips via Facebook’s stars quality for a piece of content they especially enjoy.
Why it performed: The Vegan Baker can monetize its active audience while awarding users with premier content. The stars feature lets the brand see which kinds of content function best and improves engagement with a tight-knit part of its followers.
Get started: Fan subscriptions are best available on an invitation basis at this point. Users can unlock fan subscriptions when they hold 10,000 followers or more than 250 return viewers, and either 50,000 post engagements or 180,000 watch minutes.
Once you’ve accepted your invitation, you can decide what profits you want subscribers to reach, create a promotional video to establish your subscription service, and film a thank you video to greet new subscribers.
4. Collaborate with brands
Make content with an appropriate, complementary partner to boost your reach and diversify your content result. Several brands like to work with influencers, creators, and other companies to get new audiences and increase brand awareness, and this can be a fantastic way to increase your follower count and induce engagement.
Brand collaboration in action:
StyleNow Feed partnered with Jasper’s Boutique to get followers of both brands’ new content. The paid partnership let the two companies cooperate on relevant content that aligned with the requirements of both their audiences, and users could click on each part of the content to learn more about every brand.
Why it performed: The two brands are well-aligned and have equal but not equal audiences, which suggested they could unlock a new part of followers by reaching users who already had a powerful connection with the partner brand.
Get started: Before you can begin tagging business partners in posts, you have to request entry. Once you’ve done that, you can access collaboration options and consider insights inside the Brand Collabs Manager.
This kind of monetization strategy is best for Pages with an active, loyal following who post content that most brands won’t feel is dangerous.
5. Earn money directly from your fans
Facebook just announced it will be placing more focus on organic video content made especially for the platform to move back against users just sharing TikTok posts. Creators and influencers will be capable to unlock financial rewards of up to $4,000 a month by finishing a series of sequential “challenges,” such as developing a certain number of views on a Facebook Reel.
Organic content rewards in action:
Paula Garcia has a big following and, by creating Reels, specifically for Facebook, can cash in on the number of views, likes, and comments she gains. Paula incorporates a number of the tactics used here to solidify her Facebook monetization process, like acquiring sponsors for her Reels and posting them organically on the platform.
Why it performed: Paula Garcia already has a big following, so it’s a no-brainer for her to wipe into Facebook’s new challenges scheme that allows her to cash in on the number of views she develops.
Get started: The challenges feature can simply be accessed through invitation at the point, and it appears that Facebook is targeting influencers with follower totals in the high hundred thousand or millions.
